First and foremost, we talk intensively with the customer and try to understand his needs, e.g. in the course of a detailed kick-off meeting. As a rule, we then work closely with our customers (commercial enterprises, ministries, associations and academic research institutions) at eye level throughout the entire project phase. We do not see ourselves as a classic service provider who simply fills a research order.

Our research focus is on the topic of digital transformation from a human and societal perspective. We want to better understand people, how they cope with digitization and the associated change, and also what trends there are in the course of this transformation. While we often work in an interdisciplinary way, thematically the following focal points have emerged in recent years: Work & Education, Sustainability & Mobility, E-Government, Diversity & Gender, Artificial Intelligence (AI).

We work with the complete spectrum of market and social research and combine this with methods from futurology. The following is an overview of our repertoire:
- Quantitative and qualitative surveys/interviews (online, telephone, face-to-face | population, customers, experts, employees, special target groups | anonymous and personalized | B2C and B2B)
- Desk research (secondary research)
- (Expert) workshops
- Development of indices and weightings
- Delphi method, future pictures and scenarios.

As a rule, we deliver at least one report (usually in PowerPoint format, sometimes as a Word document) or even create a publication (PDF set in layout). However, there are also projects where the delivery of raw data, interview protocols or tables is explicitly requested. Alternatively, we also like to work with online result presentations in Miro (e.g. results of qualitative research phases as clustered "maps") or as a dashboard (for quantitative surveys). Ideally, we combine several research phases (e.g. desk research, qualitative survey, quantitative survey) in terms of content in the results report (regardless of format) and also prepare summary and recommendations.

We are a small enthusiastic team and we work customer-oriented, agile and flexible. With us, there are no standard tools that always have to be sold, we work tool and method-independently and adapt situationally per project. Overall, we have a lot of experience in classic market research as well as trend and future research. Many of our research projects end up being published - which means we also have a lot of experience in creating study publications.